The B.A.M. Blog

 

Series: The Rise Of The Active Consumer (Part VII)

Hello folks!I have really enjoyed writing this series. From explaining the new brand/consumer relationship that has been created by social media platforms, to offering advice on ways to leverage this new paradigm for the betterment of both you and your customers. My being a person that can, admittedly, become consumed with all things branding/advertising/marketing, getting the opportunity to share my knowledge is fun and, I hope, helpful. In addition, I learn many new things during the studying that I do to create these blog posts!

Series: The Rise of the Active Consumer (Part VI)

Welcome back! Let us continue with how to build a brand advocacy program. If you are just joining the series, please refer to the blog posts preceding this one in the series, “The Rise Of The Active Consumer.” We have shared some valuable insight on the rising influence of consumers with the platforms create by social media.

Series: The Rise Of The Active Consumer (Part V)

With the power of social media, brands are not as in control of their image as they have been in the past. While great brands will do the work to ensure that they are offering a great product/service/brand experience, and are employing the latest knowledge to make sure that they are defining their brand’s personality, distinguishing their brand’s voice, articulating their brand’s values, and communicating their brand’s promise (Let us help you do these things!), at the end of the day, the consumer decides if your product/service/brand experience is worth advocating for.

Series: The Rise Of The Active Consumer (Part VI)

In previous blogs, we have discussed the power wielded by one of the most important figures in the new brand/customer relationship: the Brand Advocate. The brand advocate is an Active Consumer that can provide to you one of the most powerful forces in advertising: positive word of mouth. Considering that 92% of people trust word-of-mouth from a trusted or influential source when considering purchasing a product/service, engaging brand advocates in a correct, respectful, and mutually beneficial way is of utmost importance.

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