Series: The Rise Of The Active Consumer (Part VI)
In previous blogs, we have discussed the power wielded by one of the most important figures in the new brand/customer relationship: the Brand Advocate
The brand advocate is an Active Consumer
that can provide to you one of the most powerful forces in advertising: positive word of mouth.
Considering that 92% of people trust word-of-mouth from a trusted or influential source when considering purchasing a product/service, engaging brand advocates in a correct, respectful, and mutually beneficial way is of utmost importance.