Brand Advocate Program

Series: The Rise Of The Active Consumer (Part VII)

Hello folks!I have really enjoyed writing this series. From explaining the new brand/consumer relationship that has been created by social media platforms, to offering advice on ways to leverage this new paradigm for the betterment of both you and your customers. My being a person that can, admittedly, become consumed with all things branding/advertising/marketing, getting the opportunity to share my knowledge is fun and, I hope, helpful. In addition, I learn many new things during the studying that I do to create these blog posts!

Series: The Rise of the Active Consumer (Part VI)

Welcome back! Let us continue with how to build a brand advocacy program. If you are just joining the series, please refer to the blog posts preceding this one in the series, “The Rise Of The Active Consumer.” We have shared some valuable insight on the rising influence of consumers with the platforms create by social media.

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