Series: The Rise OF The Active Consumer (Part II)A few months ago I was online looking to purchase a re-supply of a protein powder that I have been using for quite some time. It was sold out at the big online supplement company that I normally use and it was sold out at the brick-and-mortar commercial supplement shop that I use in a pinch. I sent a tweet to the brand asking why I couldn’t find the product anywhere, including their website, and waited. I didn’t hear back from them for a couple of days, after which I saw them respond on Twitter to another person. I was not happy and said as much in a new Tweet directed to them, but written in a way that it was public. Hey, I have spent a lot of money over the years with that brand and I expect them to respond if I ask a pertinent question regarding the availability of one of their products. While I waited for a couple of days on a response to my tweet, an Edison Research study found that consumers expect brands to be ready to respond very quickly to posts made on the brand’s social media platforms: 42% in under an hour, 25% in the same day and 9% want it in 5 minutes!
25 May, 2016 / 0 Comments