Branding

Series: The Rise OF The Active Consumer (Part II)

A few months ago I was online looking to purchase a re-supply of a protein powder that I have been using for quite some time. It was sold out at the big online supplement company that I normally use and it was sold out at the brick-and-mortar commercial supplement shop that I use in a pinch. I sent a tweet to the brand asking why I couldn’t find the product anywhere, including their website, and waited. I didn’t hear back from them for a couple of days, after which I saw them respond on Twitter to another person. I was not happy and said as much in a new Tweet directed to them, but written in a way that it was public. Hey, I have spent a lot of money over the years with that brand and I expect them to respond if I ask a pertinent question regarding the availability of one of their products. While I waited for a couple of days on a response to my tweet, an Edison Research study found that consumers expect brands to be ready to respond very quickly to posts made on the brand’s social media platforms: 42% in under an hour, 25% in the same day and 9% want it in 5 minutes!

Today is my 45th birthday and I am celebrating it by sharing my first blog post!

My name is C.W. Harris. I am a Brand Architect & Strategist.On this blog I will be sharing original and curated content about branding, marketing, and advertising, as well as how new technologies are changing how those are done. I will also be sharing motivational and inspirational items, along with personal stories, and the trials and triumphs of entrepreneurship that come with building this Branding + Multimedia Marketing Agency with my two friends, Chris and Joe. In addition to being passionate about this work, all three of us are husbands and fathers.

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