Discovery Component

 

How We Define Branding

Hello, everyone! I hope that all is well and that you and yours are happily getting ready for the holidays! With that being said, I will make this blog post shorter than usual, though the information contained within is very insightful in understanding our philosophy around branding, the brand experience, and how we connect your brand to your target audience!

How We Define Branding

Hey, let’s get right into it!I need to make a distinction before I go forward. The process that we employ at C.W. Harris Chicago has many parts that all come together as a whole to position your brand in the best way possible. As I said in last week’s blog, the first step that we take is to delve deep into what your brand is. We want to know it’s “Why?” We want to know what makes it unique. We want to know who your target audience is. From questions and conversations with you, and perhaps, your customers, to performing brand and competitive audits, all the while helping you to define your brand’s core values and promise, we do what in the industry is called Brand Discovery.

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