Brand Promise

Like all great things that are built to last and have an impact on the world, a strong brand is built from the inside/out. It is forged from its “Why?”, and known for the consistent manner in which it delivers its promise to its target audience over and over again. ~ C.W. Harris

How We Define Branding

Hello, friends! How ya be?! My Michigan State Spartans lost to Indiana last night in football, so I am glad that I get to write about branding, which I love, to get my mind off of that debacle!
C.W. Harris Chicago is a full-service branding and marketing agency that connects your brand to its target audience.So, what exactly is branding and how does it benefit your brand?

Series: The Rise Of The Active Consumer (Part IV)

Continuing our examination of the Active Consumer, and his/her increasing influence in today’s brand-consumer relationship, let us take a deeper look into ways to turn this “power player” into a Brand Advocate (a discourse began in Part III). This relationship must be nurtured through careful engagement.

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