The B.A.M. Blog

 

Like all great things that are built to last and have an impact on the world, a strong brand is built from the inside/out. It is forged from its “Why?”, and known for the consistent manner in which it delivers its promise to its target audience over and over again. ~ C.W. Harris

 

How We Define Branding

Hello, everyone! I hope that all is well and that you and yours are happily getting ready for the holidays! With that being said, I will make this blog post shorter than usual, though the information contained within is very insightful in understanding our philosophy around branding, the brand experience, and how we connect your brand to your target audience!

How We Define Branding

  In the first blog post that I ever wrote, titled The Rise Of The Active Consumer, I spoke to the fact that the expanding number of social media platforms has changed the brand–to-consumer relationship dynamic. Gone are the days of a one-way relationship where the brand dictated the conversation via television, radio, magazine, or billboard ads. Nowadays, your brand experience must include digital, direct, and advertising among other channels. If possible, events and in-store functions should also be incorporated. The goal is to create a two-way relationship with people and inspire them to purchase your products/services, and ultimately, to become brand advocates.

How We Define Branding

Hey, let’s get right into it!I need to make a distinction before I go forward. The process that we employ at C.W. Harris Chicago has many parts that all come together as a whole to position your brand in the best way possible. As I said in last week’s blog, the first step that we take is to delve deep into what your brand is. We want to know it’s “Why?” We want to know what makes it unique. We want to know who your target audience is. From questions and conversations with you, and perhaps, your customers, to performing brand and competitive audits, all the while helping you to define your brand’s core values and promise, we do what in the industry is called Brand Discovery.

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