The B.A.M. Blog is our thoughts on everything Branding, Advertising, Marketing...and Life!

01 Nov Who Are You Talking To?

Posted at 17:16h in Advertising, Brand, Buyer Persona, Consumer, Content, Customer Relationships, Digital Marketing, Ideal Customer, Marketing, Marketing Persona, Sales, Social Media, Target Audience, Target Market by C.W. Harris 0 Comments

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“Your brand must be able to sit down at your target audience’s table and have a conversation with them.” ~ C.W. Harris

18 Oct How Strong Are Your Brand’s Guts?

Posted at 15:46h in Advertising, Brand Awareness, Brand Promise, Brand Story, Brand Voice, Branding, Customer Relationships, Harley Davidson, Marketing, Repeat Sales, Sales, Southwest Airlines, Target Audience by C.W. Harris 0 Comments

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Like all great things that are built to last and have an impact on the world, a strong brand is built from the inside/out. It is forged from its “Why?”, and known for the consistent manner in which it delivers its promise to its target audience over and over again. ~ C.W. Harris

26 Feb Those Who Tell The Stories Rule The World

Posted at 09:12h in Branding, Branding Agency, Content, Marketing, Marketing Agency, Storytellers, Storytelling by C.W. Harris 1 Comment

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“The greatest art in the world is the art of storytelling.” ~Cecil B. DeMille